Chinese SEM channels
Building brand loyalty and increasing influence on a daily basis
Baidu
- China's search engine market share: 61.3%
- The world's largest Chinese search engine
- Serve 1 billion Internet users
- With 667 million monthly active users
- The most mature search engine in terms of functionality
- Chinese search engine market share: 3.4%
- The world's largest search engine, providing services in over 200 countries and regions
- Serve 3.3 billion Internet users
- 6 products with over 1 billion users
Bing
- Chinese search engine market share: 15.2%
- Greater market share in the United States
- Integration with Microsoft products and services
- Provide unique SEM opportunities for Microsoft ecosystem enterprises
Sogou
- Chinese search engine market share: 9.3%
- Integration with WeChat and Tencent social platforms
- Provided a unique SEM opportunity for Sogou
- Especially in terms of content and social media marketing
360
- Chinese search engine market share: 5.5%
- SEM platform focused on trust and security
- The background of Qihoo 360 antivirus software provides users with a secure search environment
- Attracting users looking for trustworthy search results
Shenma
- Chinese search engine market share: 2.7%
- A search engine focused on mobile devices
- Integration with the Alibaba ecosystem
- Provide unique SEM opportunities for e-commerce and mobile commerce advertising
- Advertising display in UC browser and its news source UC news
Common PPC issues
Consumption consultation: High spending with low consultation can stem from wrong keywords, misaligned targeting, or budget issues. We need to reassess the account to identify problems.
Effective and high cost: High costs with low efficiency is common in paid promotions, where customer acquisition is expensive. Strategies to control costs and increase conversions are needed.
0 consumption without clicks: Zero clicks suggest problems with ad strategy, placement, copy, or targeting. These need specific investigation and solutions.
Difficulty in tracking and analyzing data: not knowing how to analyze data, unable to track clues.
High labor costs: High labor costs can lead to inefficiency, making it hard to assess recruiter quality. More effort might worsen outcomes.
How do we optimize SEM
Believe in the effective workflow of our professional team
Ad Campaign Planning
Customized strategies are crafted through a detailed analysis of business goals, target audience, and market competition. They emphasize platform selection, goal setting, and budget allocation to improve reach and engagement.
Keyword Strategy Optimization
The service includes rigorous keyword research and ongoing refinement, concentrating on high-value keywords to improve the cost-effectiveness and conversion rates of campaigns.
Creative Ad Copywriting
Expert copywriters craft engaging ad content that boosts click-through and conversion rates, directly addressing the issue of unengaging ads.
Account Management and Optimization
Continuous management and real-time adjustments in ad placements and targeting strategies are made to maintain competitiveness and avoid ad fatigue.
Continuous Monitoring and Analytics
The service employs continuous monitoring and analytics to provide actionable insights into campaign performance and market trends, ensuring data-driven decision-making.
Why Choose Us
Integrate marketing across all channels to achieve sustained results
Expert Group
Papey has an experienced SEM professional team to ensure that your campaign is in the hands of knowledgeable individuals.
Tailored Strategy
We prioritize customizing SEM strategies that align with your specific business goals and market needs to enhance effectiveness.
Verified Success
Our performance record shows consistent delivery of tangible results, from increasing traffic and conversion rates to ROI growth.
Data Driven Insights
Papey focuses on analysis, providing detailed reports for clear understanding of campaign performance and ROI.
Comprehensive Services
Our comprehensive SEM approach covers all aspects from keyword research to optimization, ensuring thorough management.
Customer Centricity
Your satisfaction is our priority. We maintain cooperative relationships and adjust strategies to meet your evolving needs.
Chinese SEM FAQ
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility on search engine results pages (SERPs) through paid advertising. Its importance lies in its ability to quickly generate visibility, drive targeted traffic, and enhance brand recognition, making it a critical component of a comprehensive digital marketing strategy.
SEO (Search Engine Optimization) focuses on improving a website's organic (non-paid) ranking on search engines, while SEM encompasses SEO tactics and paid advertising. SEM provides immediate visibility through paid ads, whereas SEO is a longer-term strategy for building organic search authority.
Choosing the right SEM type involves understanding your business goals, target audience, budget, and timeline. For quick visibility and targeted traffic, pay-per-click (PPC) advertising is effective. For long-term brand building and organic traffic, SEO combined with SEM may be more appropriate.
Foreign companies need to navigate China's unique digital landscape, including platform-specific nuances (like Baidu or WeChat), language and cultural differences, and regulatory considerations. A local partner or an agency with Chinese market experience is often crucial.
Success metrics include click-through rates (CTR), conversion rates, quality of traffic (as measured by engagement metrics like time on site and bounce rate), and, ultimately, ROI. Setting clear KPIs aligned with business goals is essential for evaluating success.
Our SEM optimization services focus on maximizing campaign efficiency, improving ad relevance, and targeting precision to attract high-quality leads. By continuously monitoring and adjusting campaigns based on performance data, we help reduce costs per acquisition and increase overall ROI, directly contributing to business profitability.
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Our team of experts is ready to help you take the next step toward success. Submit your request, and we'll provide tailored insights and solutions within 24 hours. Let's explore how we can help you grow your business and achieve your goals.